November 17, 2023
Learning #13 Maximize Your Creative Output!
Successful PPC requires very little and yet a lot.
1. Exceptional products.
2. A functional shop.
And last but not least:
3. Continuous testing.
I see numerous Luxury Brands excelling in Points 1 & 2, but then implementing PPC with only a handful of creatives.
Find the error, why it doesn't work.
I almost find it boring to say, but: 'Nothing beats testing!'
- Different perspectives
- Different products
- Different looks in creatives
- Different ad objectives
and so on.
Depending on your budget, you can literally work with new tests daily...
What does your PPC Testing Strategy look like? Let's talk about it.